Authenticity Education

Dansko footwear is a favorite of consumers around the globe. Dansko only sells its footwear through hand-selected brick-and-mortar and online retailers, including our own website

Fraudulent websites lure consumers to their sites with offers of heavily discounted pricing that are out of line with what you would find at an authorized retailer. Always a good rule of thumb: if it seems like it’s too good to be true, it probably is.

If you have any question about the legitimacy of a website, we strongly encourage you to visit to find an authorized retailer - use our store locator for a list of authorized retailers in your area or on the internet.

Do Your Research
Before committing to anything, review the site and check for badges from consumer protection agencies, as well as consumer reviews. If the product is heavily discounted and the third party is not an authorized retailer, this may be cause for concern.

The "About Us" section is helpful to learn about any site. If a website promotes itself as shipping the shoes from overseas, you’re in the wrong place - there are no Dansko retailers in China.

Buy Only from Secured Sites
Make sure that the website you are shopping has all the signs of being legitimate. A URL that begins with an “https” means the website is a secured one. Another way to determine the authenticity of a website is to review information about the domain name - this can be found on sites such as:

Payment options should include third-party payment services such as Visa, MasterCard, and PayPal. Beware of websites that only accept money orders or wire transfers.