Tuesday, February 05, 2013
DANSKO APPLAUDED FOR DESIGN EXCELLENCE
Women’s footwear leader wins eighth Design Excellence in Women’s Comfort award
West Grove, PA: Dansko announced today that it received the 2012 Plus Award for Design Excellence in the Women’s Comfort category. This is the eighth time—and seventh year in a row—that the comfort footwear leader has won the award.
Held by premier footwear trade publication Footwear Plus, the annual awards, now in their 13th year, recognize the industry’s leaders in footwear design, execution and operation. Winners are voted on by a wide range of footwear retailers, both independent and national.
“Call it lucky No. 7 for Dansko as the company took home its record seventh consecutive Plus Award, recognizing design excellence in the Women’s Comfort category,” said Greg Dutter, Editorial Director of Footwear Plus magazine. “The brand’s ongoing fashion evolution with regards to colors, materials and, most notably, silhouettes has transformed Dansko into an everyday lifestyle choice. Now, more than ever, its growing legions of customers—already addicted to its comfort features—have plenty more styles to choose from.”
Essential to Dansko's enduring success are close partnerships with its retailers, continual innovation in the comfort category, and staying true to its corporate beliefs.
“With all our products we strive for a harmonious balance between style and ease while always delivering on our all-day comfort promise,” said Dansko Co-founder and CEO Mandy Cabot who accepted the award on the company’s behalf. "We extend a huge thank you to all of our retailers for their unwavering loyalty and support as we continue to push the boundaries of comfort footwear to bring more to love to both our retailers and their customers.”
Dansko continues its drive for excellence in 2013 with the introduction of seven new collections in a wide range of styles from flats to lace-up sneakers to fashion forward platform clogs. To ensure this collaboration and innovation is ongoing, this past year Dansko became 100% employee owned. Part of their succession plan, this decision enables the company to deliver the quality products, exceptional service and unique culture for generations to come.
The awards were presented on February 5, 2013.
Founded in 1990 by wife and husband team Mandy Cabot and Peter Kjellerup, Dansko, literally translated as “Danish shoe,” leads the comfort footwear market in award-winning design and customer service. Today, we are 185 employee-owners strong, changing the quality of people’s lives through our products, our passion, and our commitment to a better tomorrow.