Tuesday, February 28, 2012

DANSKO EXPANDS HEALTHCARE APPAREL OFFERING

New silhouettes, materials and fun new patterns

West Grove, PA: Dansko, the leader in innovative all-day comfort footwear, unveils its 2012 Spring Healthcare Apparel Collection. Building on last year’s successful launch, Dansko is expanding to offer new materials, styles and colors. Each piece holds true to Dansko’s all-day comfort promise featuring soft materials, clean lines and carefully constructed garments for uniform options that feel great and look amazing wash after wash.  Available now at leading retailers nationwide, Dansko’s 2012 Spring Apparel Collection will offer a wide range of design options for men and women complete with fashion and industry standard colors in a variety of figure flattering silhouettes.

"For spring 2012, Dansko's apparel color palette direction is cheerful yet maintains the level of professional elegance that a health care professional requires,” said Ann Dittrich, Dansko Creative Director. “Our colors are clear and bright, conveying a sense of optimism."

Dansko’s 2012 Spring Collection also includes the following, must-have new styles for the season:

 Gwen– A flattering mock wrap top features deep front pockets with inside cell phone pocket. Adjustable back tabs allow customization for a clean, professional fit. Available in eleven standard and fashion colors. SRP: $30-$32

  Gilda – Button detail and princess seaming add youthful appeal to this versatile top. Large front “J” pockets provide plenty of room for storage. Available in 11 standard and fashion colors. SRP: $30

 Gina – New easy fitting drawstring cargo pant walks the perfect line between trend right and work appropriate. Elastic waist and roomy cut move with the wearer for all day comfort. Four large pockets provide plenty of storage space. 11 core and fashion colors pair perfectly with Dansko’s selection of fashion tops. SRP $33

 Daniel – Generous cut, V-neck shirt with yoke seam and cargo chest pocket. Select from four core colors. Available now. SRP: $32

 Drew – Flat front, six pocket pant features hem vents and elastic back for easy wear. Select from four core colors. Available now. SRP: $35

Each piece in the 2012 collection features Dansko’s LOCK technology.  Dansko’s LOCK system is designed to meet the needs of the busy healthcare professional. Temp LOCK materials wick perspiration away to help keep the body temperature at a consistent temp throughout the day. While, Care LOCK preserves the original look of the garment so it wears longer. Wrinkle-resistant, color-fast materials release stains and maintain their vibrancy so you look professional and put together after every wash.

Dansko’s 2012 Spring Collection, featuring Gwen, Gilda, Gina, Daniel and Drew, is available now at leading national retailers.  Visit Dansko.com for a complete list of styles and retail locations.

About Dansko

Established in 1990, Dansko has been a leader in providing all day comfort footwear, socks and healthcare apparel while standing at the forefront of ethical business practices. Founded by husband and wife team Mandy Cabot and Peter Kjellerup, Dansko is an employee owned company based in Pennsylvania. You can find Dansko products at over 2,500 premium US and international retail locations. For more information visit www.Dansko.com