• Trend Alert: Your Complete Guide to Normcore

    By Meghan on Monday, June 02, 2014

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    ​As fashion trends from the past continue to influence the present, an all-new (yet all-old) fashion movement has arisen: “Normcore,” or “the new normal.” The trend, driven by comfort-seekers, taps into the fashion scene from the late 80s and early 90s, marking the return of elastic-waist sweatpants, plain white undershirts and graphic sweatshirts. According to fashion experts, it represents a quest for freedom and simplicity in one's dress; no longer wanting to be defined by one specific style.

    This desire for individuality has contributed to the rise of “Normcorers,” or people who refuse to fit into a pre-determined mold. The trend has also resulted in a renewed sense of nostalgia, as people attempt to rediscover the styles they grew up wearing.

    As we consider this trend—with its vintage flair, obsession with comfort and simple style—we love seeing our Professional clog in the Normcore mix. The Gloss, a fashion website that “aims to bring style and substance together,” recently published an article that answered common questions about the up-and-coming trend. The piece featured our Black Cabrio Professional clog, a shoe that embodies comfort, simplicity and style.

    So, what nostalgic items will you don with your Dansko shoes? Below, we share a few Normcore essentials, from aviator sunglasses to v-neck tees. Create your own outfit—and relive the 80s, 90s and beyond!

    • Trend Alert: Your Complete Guide to Normcore  -

      For a quintessential Normcore look, start with a minimalistic, solid color sweatshirt. Then add a pair of casual boyfriend jeans, a practical tote bag and iconic aviator sunglasses, all perfect complements to our Professional clog.

    • Trend Alert: Your Complete Guide to Normcore  -

      An essential v-neck tee pairs well with jean shorts and wayfarer sunglasses, while a vintage leather backpack adds sensible style without sacrificing functionality. Finally, feel the wind between your toes with our classic Sophie sandal, an ideal finish to your comfortable (yet oh-so-stylish) Normcore look.

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  1. 2014 (74)
    1. November (5)
      1. November 19 2014 A Moment for Mindfulness: Rest Up for the Holidays
      2. November 14 2014 Recipe Time: Serving Others with Thanksgiving Favorites
      3. November 11 2014 Retailer Spotlight: Heading West with Schnee's Shoes
      4. November 06 2014 Shop the Trend: Fresh and Festive Cranberry
      5. November 03 2014 Fall Days at Dansko: Our Halloween Celebration
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      1. October 31 2014 The Switch to Standard Time: Ideas For Our "Extra Hour"
      2. October 30 2014 “Be Good to Your Feet" With Dr. Stacie Grossfeld
      3. October 28 2014 A Moment for Mindfulness: Get Out and Explore
      4. October 24 2014 If These Shoes Could Talk: Stories From Our Fans
      5. October 22 2014 Autumn Road Trip: Lace Up Chantal and Take a Leaf-Peeping Adventure
      6. October 16 2014 Recipe Time: Fall Favorites with Mugshots Coffeehouse
      7. October 10 2014 10 Fall Adventures for 10 Dansko Shoes
      8. October 07 2014 The Ultimate Nurses’ Bucket List (And A Giveaway, Too!)
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      1. September 22 2014 Runway Rundown: Q&A with Designer Karolyn Pho
      2. September 19 2014 Spotted: TV Host Meredith Vieira
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      4. September 17 2014 Dansko Voted Best for Workers
      5. September 12 2014 The Birth of a Comfort Generation
      6. September 11 2014 A Moment for Mindfulness: Tuning Into Your Taste Buds
      7. September 05 2014 Staff Picks: Our Favorite Fall Styles
      8. September 04 2014 Get to Know Tamara: Our Go-To-Work or Go-Out Shoe
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      1. August 29 2014 Four Nursing Lessons and One Big Giveaway
      2. August 27 2014 Allison and the Country’s Top Food Markets
      3. August 25 2014 Recognizing our Footwear Family with Five Anniversaries
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      5. August 19 2014 Momentum Magazine: 5 Ways to Incorporate Bicycling Into Your Daily Routine
      6. August 14 2014 Touring Dansko Headquarters: Our Five Favorite Spots
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      8. August 08 2014 The “Art” of Mneme Therapy: How Kim Ingwaldson Makes A Difference Every Day
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      8. July 08 2014 10 Summer Adventures for 10 Dansko Shoes
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      10. July 01 2014 The Essential Guide to your Fourth of July Tablescape
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      1. June 30 2014 In the News: Dansko Co-Founder and CEO Mandy Cabot
      2. June 27 2014 Food, Farms and Comfortable Clogs: Q&A With Cooking Light Executive Chef Anna Bullett
      3. June 24 2014 Summer Days at Dansko: Team Day 2014
      4. June 20 2014 Cabot Creamery Makes a Difference in Local Communities
      5. June 17 2014 Shop the Trend: Rooted in Vintage
      6. June 12 2014 A Moment For Mindfulness: Introducing Guest Bloggers Mindful Magazine
      7. June 10 2014 Kickstart Your Art Collection with these Five Artsy Tips
      8. June 05 2014 A Woman of Many Titles: Q&A with Image Consultant Michele Gustafson
      9. June 02 2014 Trend Alert: Your Complete Guide to Normcore
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      1. May 30 2014 Shop the Trend: Fresh and Fabulous Florals
      2. May 28 2014 10 Summer Suitcase Essentials for your Next Adventure
      3. May 22 2014 Brooklyn Chef Justin Warner Shares Three Kitchen Essentials (Hint: He wears Dansko shoes!)
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      5. May 16 2014 A Month of Celebrations: Dansko Recognizes Teachers and Nurses
      6. May 14 2014 A Mixologist’s Journey: Q&A with Bartender Jeffrey Morgenthaler (And a Cocktail Recipe, too!)
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      4. April 21 2014 Earth Day 2014: Five Steps for Conserving Water at Home
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